adidas Run Genie — Empowering customers to make informed purchase decisions using running data and insights.
adidas embarked on an exciting project called Run Genie, aiming to revolutionize the in-store experience. To make shopping for running shoes a breeze, adidas wanted to cut through the confusion. They collected real-time data to help runners make well-informed choices.
Working closely with the adidas Futures Group, we fast-tracked the creation of Run Genie. This resulted in a hands-on prototype that let us see how data-driven services could improve the buying experience.
Project Overview
My main responsibility and challenge was redesigning the results and recommendation screen to present complex data in a clear and user-friendly way, while also providing guidance and insights to sales associates to help increase revenue.