Hi, I’m Trixie 👋🏽 a lead product designer at Aritzia. My approach to product design is strategic and pragmatic, balancing user needs, business goals, and technical feasibility to drive meaningful outcomes. I excel at bringing clarity to ambiguity and turning complexity into elegant, high-impact solutions. I’ve led cross-functional teams and shaped digital experiences used by millions and I’m always chasing the next challenge.
What I Value
Great design is shaped by different viewpoints and lived experiences. I believe the best solutions come from teams with diverse perspectives, knowledge, and expertise.
Diversity of ideas and people
I hold myself to high standards, balancing efficiency with attention to detail to create thoughtful, lasting solutions.
Quality of Craft
Design is a team sport. I thrive in environments where we work towards a common goal built on open communication and shared ownership.
Collaboration
The industry is constantly evolving, and I stay ahead by learning, experimenting, and refining my craft, using my knowledge to create the best possible user experiences.
Continuous Learning
Work
Throughout my journey as a designer, I've been fortunate to shape a wide range of digital experiences, from compelling marketing campaigns to intuitive software solutions that serve millions. I've worked with organizations across different industries to create seamless, user-centric experiences by solving complex problems with creativity, building strong collaborations, and grounding design decisions with data-informed strategies.
Some organizations I’ve worked with: